2nd
week 8: Deliverables
Hello all,
Congratulations on the work you’ve done so far! I was impressed by what some of you achieved and I am certain you will all end up with intelligent, resonant & beautiful pieces. Last week was a benchmark, you were graded on what you presented for your midterm; however, we will continue to refine the model until it is stellar. We are now on the second half of the course and will focus on language systems & typography as they apply to space (environment), print & virtual media.
This is what’s due for next friday:
bring your laptops to class.
identity:
- bring your project name & tagline (a tagline is usually a one-liner that acts as a subhed to your logo, a mini description) The tagline can be the three words you began with.
- bring your project logos: I want to see 3 iterations minimum (consider the “lockup” i.e. relationship between mark & tag. play with scale, execution style & colour)
project description / artist statement:
- I want you to articulate your project verbally in one paragraph. Here is where you create a “point of entry” to your work. Think of gallery shows, they usually have an introduction to the work that states or indicates the parameters the work addresses; the point of view (theory behind form)
textual content for catalogue:
- start compiling / generating text for your catalog. This is a direct derivative of the research, conceptual framework, sources, resources etc you have been working with.
introduction to book design: grids, composition & space:
- bring 2 printed publications you like to class, we will deconstruct their grid structure to understand how the book form-at carries and contains its content.
- assignment 8: as per class schedule:
- design 5 different book spreads using the following specifications (we will leave the covers for later)
- chose a format for our book (i.e. 8 x 8, 9 x 12 etc) — the format relates directly to the content
- set up a grid system (i.e. 2 columns, 3 columns, gutters, margins etc) I want 5 different variations
- use text only (placeholder is ok for now)
- use only one typeface one weight
- use any single point size per design, meaning: one design uses 9pt only, the other 12 pt only etc.
- use one typeface per design (look at the type foundry links I posted earlier for inspiration)
- black type on white
- present your designs neatly on 11x17 sheets of paper. Don’t forget to add page boundaries (rules that delimitate your format) so we know where your spreads end.
important: I want you to use the whole surface of the page (spread) and fill it with text. The point of this assignment is to figure out what grid, column structure, margin, typeface & size works best etc. We are defining body copy at this point, the rest will follow. Body copy structure is the core of your layout, hierarchies come later. On the syllabus, pay attention the the small blurb I wrote that begins with “keep in mind that the final content…”
any questions let me know
I will do a grid demo in class and bring the book “making & breaking the grid” for you to review and photocopy.
thank you
c
